Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick.
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TextPublication details: Maidenhead : McGraw-Hill Higher Education, 2016.Edition: 8th edDescription: 813 p. : col. ill. ; 27 cmISBN: - 978-0771-7414-9
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College Learning Resource Center General Circulation | HF 5415 J627 2016 (Browse shelf(Opens below)) | Available | CL11572 |
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| HF 5415 H5436 1991 Marketing decisions for new and mature products / | HF 5415 H7498 1981 Schaum's outline of theory and problems of marketing / | HF 5415 H976 2012 Marketing / | HF 5415 J627 2016 Principles and practice of marketing / | HF 5415 K425 1992 Marketing / | HF 5415 K522 1983 Principles of marketing / | HF 5415 K522 1983 Principles of marketing / |
Includes glossary and index.
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