Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Boston : PWS-Kent Pub, c1992.Edition: 4th edDescription: xx, 748 p. : col. illSubject(s):
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College Learning Resource Center General Circulation | HF 5415.3 A83 1992 (Browse shelf(Opens below)) | Available | CL3325 |
Includes bibliographical references, glossary and indexes.
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