Brand media strategy :
Young, Antony
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 1st. ed. - New York : Palgrave Mcmillan, c2010. - xii, 239p. : ill.; 25cm.
Includes bibliographical references and index
9780230104747
Branding (marketing)
Internet marketing
Social media
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 1st. ed. - New York : Palgrave Mcmillan, c2010. - xii, 239p. : ill.; 25cm.
Includes bibliographical references and index
9780230104747
Branding (marketing)
Internet marketing
Social media