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Brand media strategy : integrated communications planning in the digital era / Antony Young.
Material type:
TextPublication details: New York : Palgrave Mcmillan, c2010.Edition: 1st. edDescription: xii, 239p. : ill.; 25cmISBN: - 9780230104747
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College Learning Resource Center General Circulation | HF 5415.1235 Y681 2010 (Browse shelf(Opens below)) | Available | CL10511 |
Includes bibliographical references and index
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