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Brand media strategy : (Record no. 38420)

MARC details
000 -LEADER
fixed length control field 00699nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520022630.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120921s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230104747
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Young, Antony
245 10 - TITLE STATEMENT
Title Brand media strategy :
Remainder of title integrated communications planning in the digital era /
Statement of responsibility, etc. Antony Young.
250 ## - EDITION STATEMENT
Edition statement 1st. ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Palgrave Mcmillan,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 239p. : ill.; 25cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
852 ## - LOCATION
-- OLOPSC
-- 2825.00
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        College Learning Resource Center College Learning Resource Center General Circulation 05/20/2019 1 HF 5415.1235 Y681 2010 CL10511 04/30/2026 04/22/2026 05/20/2019 Books